| The requirements of the customer and an ultra competitive market demands innovative thought and dynamic actions to deliver ideas quickly and efficiently. The retail spa team has knowledge of a wide expanse of scenarios – detailed below are just a sample of our experiences through the years .. | |
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1. Are you growing your sales and profit? A cornerstone of retail spa extensive experience in merchandising has been to continuously de-risk the product through budget control and innovative open to buy initiatives – thereby reducing markdown and maximising profit. This philosophy was the foundation of the success of the George and peruna brands. Tony is currently working with TM Lewin on range planning and independants on developing buying and merchandising strategies – both designed to drive improved ranges to the customer. Click here to see how we can help you… |
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2. Have you the right balance of stock? Whilst at peruna, we created a footage flex strategy designed to reflect seasonal trends on product areas. This initiative was fundamental in acheiving substantial growth over the Christmas trading period for seven successive years. At George Clothing, we introduced various initiatives on improving size availability and stock file accuracy which reduced the store stock cover and increased sales. We have used these techniques with our independant clients.Click here to see how we can help you… |
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3. Look to the horizon .Where are you going in the future? At peruna, Tony was a key player in the setting up of a manageable, user friendly sales, stock and range planning system. This was an integral part of the phenomenal growth of the brand from 2001 to date. Click here to see how we can help you… |
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4. Are you buying the right product? Over the past twenty years – Stuart and Tony have worked direct with factories across the world including China, Hong Kong, Thailand, Mauritius, Bulgaria, India, Turkey, Italy and Spain. Stuart planned and established a Technical Department in China for Quality Control and new supplier sourcing. This initiative increased profit to the business of £2 million within 12 months by increased margin and reduced rejection of stock. Click here to see how we can help you… |
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5. Are you servicing your customer.EZ Living Furniture is a group of 15 independantly owned stores located in towns and cities throughout Ireland, Dera has worked with this group since 2006,designing all new store and refurbishment projects. These have involved creating lifestyle environments for the customer across furniture, carpet and homewares – providing layouts, departmental zoning, lighting schemes and interior finishes. Please see below for photos. Click here to see how we can help you… ![]() ![]() ![]() ![]() |
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6. Have you got the right team ? Throughout the years, the retail spa therapists have been responsible for the training, development and recruitment of people across the retail landscape,covering all levels through to Senior Management. Recent assignments include a career development programme for a support services company and performance coaching to key individuals in a buying and merchandising department of a large retail organisation. We can run a host of in-house courses on development, coaching and performance or combine elements designed to suit your needs. Click here to see how we can help you… |
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7. Are you marketing your success? Over the past ten years Tony has presented to over 8000 people in 30 different locations around the UK- including store conferences at George Clothing and peruna, public events and lectures on Merchandising and Trading Techniques at Universities. Click here to see how we can help you… |











to book your retail spa treatment, call us on 01789 293121 or click on the link below to email us.